Maximizing Return On Investment (ROI)

Maximizing Return On Investment (ROI) from digital signage networks necessitates optimizing screen placement to ensure the largest number of people are exposed to the greatest amount of content. Less understood is the importance of media player positioning. Media players are susceptible to hazards which affect their Total Cost of Ownership (TCO). Situating your players near the screen, in public, makes them difficult to service and exposes them to multiple environmental hazards, thus lowering their “Mean Time Between Failures” (MTBF). Using extension technology to safely store your media players in an environmentally controlled back room protects as well as makes them easily serviced and maintained thereby increasing their MTBF.

Ronni Guggenheim is managing the European operations of Minicom Advanced Sytems, a pioneer in the digital signage industry and market leader for last mile distribution products over CAT5 technology. With over 250’000 points of display rolled out in the world, Minicom has been a driving force in pushing the digital signage market to today’s maturity. Ronni Guggenheim has been actively promoting and networking for the industry’s success. Having been involved in a large number of rollouts, his rich experience and know-how has been valuable as keynote-speaker at various events, conferences and in various articles and publications.

Ronni Guggenheim

President Minicom Europe

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Phone : +41 44 823 8001